On The Phone
What do I need on hold messages for?
When clients call to do business with you, tell them why they have called the right place. This is the perfect opportunity to showcase your brand, services and special offers to a captive audience, and answer questions they may have. “Muzak” or chimes are an easy option, but are the worst image of your company you can portray
What should my messages be about?
How would you answer the question: “what’s the best thing about where you work?” Just as you’d answer with a couple of short, punchy statements, your messages should focus on the best points about your business, without being long-winded or going into tedious detail.
Why would I pay for on hold messages?
For the same reason you’d pay for any advertising! People will develop their impression of your company from what they hear on hold, just as they would from your website or your brochure. Why spend thousands on your web presence when your on hold messages sound like you knocked them up yourself? Image On Line tailors on hold messages to suit your brand and promote your business
Can’t I do the messages myself?
This is a dangerous cost saving idea that will cost you customers. Messages that are not professionally produced make you sound unprofessional. You just lost another sales opportunity!
Can’t I just have the radio playing?
You can, but you will be fined. All commercial music requires a licensing fee to be paid for each play. What does a song about sex, drugs or killings say about your brand? And, are you happy to have your competitor’s ads playing? Don’t risk offending a potential client with swearing, unsavoury topics or simply annoy them with a song they loathe. Goodbye customers!
Why would I want a jingle?
For the same reason you remember the tune for several fast food franchises, car brands, phone companies and supermarkets: melodies stick in your head! Without knowing it, people then spruik your brand whenever they sing your slogan, often without even knowing it. The brand recognition is instantaneous and long-lasting.
Can I afford a jingle?
You can’t afford NOT to have a jingle! Image On Line will capture your brand image in a catchy, engaging sonic trigger that will stick in the minds of all who hear it. People literally singing your praises: what better advertising tool could there possibly be?
What voice should I use for a website? And will it slow everything down?
Image On Line has the right voice to resonate with your brand, and the technology to stream audio without embarrassing buffering delays. Take your website to the next level with sonic branding that boosts your online presence exponentially.
Can we voice our own ad?
Just as you’re the best in the business at what you do, Image On Line has the best voiceover artists in the country, backed up by a creative and production team that consistently delivers dynamic and effective advertising that hits the bullseye every time.
I need an ad, but where do I start?
Start by talking to us. One simple brief is all it takes for Image On Line to deliver the results without the agency price tag and run-around.
What should we advertise about our business?
Suppose a client decided to go with your competitor. What would you say to stop them? This is the point of difference that makes your business indispensable to your customers, and Image On Line knows how to craft the definitive ad from it. We’ll get your phone ringing, floor traffic pounding, and website hits rocketing.