WHAT DO I NEED ON HOLD MESSAGES FOR?
When clients call to do business with you, tell them why they have called the right place. This is the perfect opportunity to showcase your brand, services and special offers to a captive audience, and answer questions they may have. “Muzak” or chimes are an easy option, but are the worst image of your company you can portray.
WHAT SHOULD MY MESSAGES BE ABOUT?
How would you answer the question: “What’s the best thing about where you work?” Just as you’d answer with a couple of short, punchy statements, your messages should focus on the best points about your business, without being long-winded or going into tedious detail.
WHY WOULD I PAY FOR ON HOLD MESSAGES?
For the same reason you’d pay for any advertising! People will develop their impression of your company from what they hear on hold, just as they would from your website or your brochure. Why spend thousands on your web presence when your on hold messages sound like you knocked them up yourself? Image On Line tailors on hold messages to suit your brand and promote your business.
CAN’T I DO THE MESSAGES MYSELF?
This is a dangerous cost saving idea that will cost you customers. Messages that are not professionally produced make you sound unprofessional. You just lost another sales opportunity!
CAN’T I JUST HAVE THE RADIO PLAYING?
You can, but you will be fined. All commercial music requires a licensing fee to be paid for each play. What does a song about sex, drugs or killings say about your brand? And, are you happy to have your competitor’s ads playing? Don’t risk offending a potential client with swearing, unsavoury topics or simply annoy them with a song they loathe. Goodbye customers!
WHY WOULD I WANT A JINGLE?
For the same reason you remember the tune for several fast food franchises, car brands, phone companies and supermarkets: melodies stick in your head! Without knowing it, people then spruik your brand whenever they sing your slogan, often without even knowing it. The brand recognition is instantaneous and long-lasting.
CAN I AFFORD A JINGLE?
You can’t afford NOT to have a jingle! Image On Line will capture your brand image in a catchy, engaging sonic trigger that will stick in the minds of all who hear it. People literally singing your praises: what better advertising tool could there possibly be?
WHAT VOICE SHOULD I USE FOR A WEBSITE? AND WILL IT SLOW EVERYTHING DOWN?
Image On Line has the right voice to resonate with your brand, and the technology to stream audio without embarrassing buffering delays. Take your website to the next level with sonic branding that boosts your online presence exponentially.
CAN WE VOICE OUR OWN AD?
Just as you’re the best in the business at what you do, Image On Line has the best voiceover artists in the country, backed up by a creative and production team that consistently delivers dynamic and effective advertising that hits the bullseye every time.
I NEED AN AD, BUT WHERE DO I START?
Start by talking to us. One simple brief is all it takes for Image On Line to deliver the results without the agency price tag and run-around.
WHAT SHOULD WE ADVERTISE ABOUT OUR BUSINESS?
Suppose a client decided to go with your competitor. What would you say to stop them? This is the point of difference that makes your business indispensable to your customers, and Image On Line knows how to craft the definitive ad from it. We’ll get your phone ringing, floor traffic pounding, and website hits rocketing.
WHY SHOULD I HAVE ON HOLD MESSAGES?
Playing the radio or recorded music over the telephone to your callers on hold will attract either a large licencing fee or a hefty fine from the Australian Performing Rights Association (APRA) for the copyrights.
Apart from that, did you know that in November 2011 a survey of more than 2,000 UK customers found that
- 70% of callers are put on hold for more than 50% of their calls;
- 60% of callers are in front of a computer while on hold;
- 70% of callers holding the line in silence will hang up within 60 seconds;
- Callers hearing music on hold will stay on the line 30 seconds longer than callers with silence;
- But, callers hearing your messages and ads on hold will stay on the line for up to 3 minutes longer than that.
(all stats and details from Wikipedia)
WHAT ARE THE RECORDED VOICE OPTIONS?
If you have an older telephone system, your choices may be limited to on-hold messages.
But if you have a modern telephone system – which can also save you money – you have many options:
On-hold messages tell your clients about your company while they are on hold – but that’s not all.
Auto-attendant can automatically answer your phone with a message, right up front.
Interactive Voice Responses direct your caller more accurately – “Press One for Sales” etc.
Voice Mail Messages can be personally recorded, or professionally tailored for each person.
After-hours Messages can be optioned to leave a message, or referred to an AH service.
WHAT ABOUT TECHNICAL SUPPORT?
We’ve been doing this for more than 20 years so we make sure that you have no technical hitches.
If necessary, we talk to the IT person or service provider in the case of a VOIP telephone system.
Your telephony provider can give you more information about VOIP and Internet Telephony, and let you know of the savings and tracking capabilities of modern internet phone systems. And you’ll be ready for the NBN as well!
WHAT ABOUT THE MESSAGES? DO YOU RECORD THEM?
Yes, we look after every aspect of the service, from writing the messages from your brief, recording them, and having them installed into your telephone system.
- Our professional scriptwriters craft a script that highlights your company with the right branding;
- Our Voice-over artists record the new script when it is approved;
- Our Studio Engineers add background music according to the brief, and prepare the media files for playback;
- Our Operations staff will arrange to install the service, and check that the message is working.
- We’ll contact you regularly, letting you know when it’s time for an update of the messages.
WHAT DOES IT COST?
It costs less than an APRA Licence, and a lot less than an APRA fine. For as little as the cost of a mobile phone service per month, we can have On Hold Messages playing on your phone system. Call us with the service you need, and we will arrange a price to suit your budget.
- Note that we guarantee we will hold your agreement price for as long as your agreement is ongoing.
- Our first invoice is not raised until the installation is all up and running.
- You aren’t locked into further long-term periods after the initial 12 months. Your agreement continues quarterly, until you choose to terminate.
WHAT ELSE DOES IMAGE ON LINE DO?
We also create and record Radio Advertisements, Jingles, and Voice-overs for Videos. To ensure our high standards are met, we use professional voice-over talent, rights-included library music, and our in-house professional copywriters and recording engineers.
You can hear samples of our On Hold Message recordings at www.imageonline.com.au/messages-on-hold/#samples
CALL 1300 246 243