Music on hold is the music that plays while your callers are waiting to speak with an employee. It can be a great tool to use in your business if you know how to use it properly. Image On Line, over the years, have discovered the following benefits of on hold music that will help you improve your customer experience and increase conversions:
It allows for a more professional image
Have you ever been on hold, listening to some terrible music?
Customers listening to your hold music are the ones who will now determine if your business is taken seriously or not. The right choice of music can make all the difference in how your company is perceived by new and existing customers alike.
Keeps customers on the line
As a business owner, you probably have many things to worry about. One thing you don’t want to be worried about is losing customers. On hold music can help keep your customers on the line longer, which will lead to more sales and increased revenue for your company.
If you’re interested in using music on hold as an educational tool and as part of your branding strategy, there are several ways it can help:
- It can educate customers about your company by providing information that they may not know before calling (i.e., hours of operation or how to contact a specific department). This additional knowledge may encourage them to do business with your company instead of one of your competitors because they feel more comfortable doing so after learning about all that you offer!
- It can promote your brand through songs related directly to the context of what is being presented/marketed and can be done so in a casual passive manner.
Increases customer satisfaction
Customers can now listen to the music they love while they wait. This makes them feel like they’re being entertained, which is a huge plus for customer satisfaction. They will be more comfortable and relaxed as they wait, which helps increase their overall satisfaction with your business.
It also makes them feel like they are being taken care of. If you’ve ever been in a waiting while on hold, then you know how important it is to make customers feel valued and appreciated. After all, people don’t have time to waste—especially when there are so many other businesses out there competing for their attention!
Improves brand recognition
When you use music on hold to create a consistent brand image, it becomes easier for customers to remember your business. This is because when people hear the same musical theme over and over again, they become familiar with it. They associate that musical theme with your company and product or service name.
Build loyalty with your customers
If you are trying to build loyalty among customers, then it’s important that they have a positive experience when dealing with your company. New technology can benefit small businesses and help pave the way for great customer service. Custom music is used all the time in radio commercials because it works, and it can also be used in phone messaging or over phone systems.
Provides advertising opportunities
On hold music can provide an excellent opportunity to advertise your business. You can use it as a chance to advertise a new product or service, and it’s also a great medium for promoting sales or new locations. You may even want to consider using on hold music as an opportunity to announce seasonal sales or new events.
Increases conversion rates
Music on hold can help you connect with customers on a deeper, more emotional level. This connection can lead to increased conversion rates, which is why many businesses are turning to on hold music services with Image On Line for their businesses. They are also using this service for marketing purposes and business branding as well.
Helps make callers feel like they are being looked after
Music on hold can help your callers feel like they are being taken care of.
Callers tend to be more patient when they hear on hold msuc, and this can make them feel like you’re taking good care of them. The right song can also lower stress levels and make callers feel more relaxed, which makes it easier for them to wait patiently while they’re on hold with you.
When a caller is waiting on the line with music playing in the background, they’ll probably think about what else needs to be done before their call is answered; however, if someone’s voice comes over instead, then that person may become distracted by what he or she hears and forget why he or she was waiting in line in the first place!
Helps your business stand out against the competition.
You can use on hold music to help your business stand out from the competition. A good example of this is McDonalds, which uses their own jingle in their music on hold system. This is unique to them and makes customers feel more comfortable while they wait for their order. This is because they are familiar with the tune and know that it’s coming from McDonalds.
Choose the right music for your business
When you choose the right music for your business, it will help create a strong brand image for your company or organization! You can even use different types of music depending on what type of product or service you offer – so think about what kind of energies would be appropriate for those different services before choosing tracks!
Improve the image of your business
If you’re looking to improve the image of your business and keep customers on the line, on hold music is a great way to do it. Music on hold can also help make callers feel like they are being taken care of, increasing their satisfaction with the company. A telephone system can be a powerful tool, phone systems are now easily configured to play hold messages and background music. The influence of background music cannot be underestimated.
Contact Image On Line
With all these benefits in mind, it’s clear that on hold music is an excellent tool for any business looking to attract new customers and retain existing ones! So reach out to our team at Image On Line for guidance and support.