When it comes to an Australian radio jingle, where do you start? How do you even begin writing a jingle? Should it rhyme? Should it include your slogan or tagline? What about your phone number? There are many different ways a jingle could go. The main goal is to make it recognizable and memorable. Some jingles can take a full 30 seconds to make this happen; others can do this in a mere six. Broadly speaking, though, these are the most common traits of an effective jingle:
- Catchiness: An effective jingle leave an imprint on the listener’s mind. Even if the jingle is ostensibly annoying, its goal has been accomplished if listeners can’t get it out of their heads. This is accomplished by perfectly pairing music and words.
- Strong Message: A good jingle can communicate your brand’s basic value proposition in a few words. Often, these jingles will incorporate a slogan to accomplish this as well.
- Pathos: Effective jingles have an element of what the Greeks called “pathos.” They connect with the listener on a positive emotional level. This is achieved by carefully selecting your music and wording.
- Simplicity: In the world of jingles, being clear and concise is everything. Listeners shouldn’t have to think too much about the meaning or purpose. If you recite it after one listens, then you’re in business.
To Jingle or Not to Jingle?
Only you can determine whether a jingle is right for you and worth investing in.
When done right, it can launch your brand into the stratosphere of marketing and get people talking and knowing your business. Solidifying a jingle for your brand can be a long and expensive process, but in the end, it could pay off. The latest trend of shorter jingles is certainly more cost-effective but can be tricky trying to nail down your businesses message in only a few tones.
No matter what you decide to do, Image On Line can help guide you through the entire process. Our production company knows radio jingles and we’re more than willing to lend our expertise to your company to get your business heard and recognised. Contact us today to find out how to get your customers singing your tune.
Let us help you talk to your calls, call us on 1300 246 243