The way your business sounds, reflects what it is about and helps it expand. In this time and age of the digital era, the voice really matters; you improve your voice, you improve your business! And as we are already talking about voice, we’ll tell you the most recent and essential trend in business is using “Voice Overs.” Yes, the real human voice to give your business a sound of trust and credibility and to shape it!
As Arvo Part said,
“The human voice is the most perfect instrument of all.”
With the rise in demand for human voices, many sound production and podcast studios are now allowing businesses to create high-quality voice overs; Image On Line is one of them! Well, this article explores the practice of using voice overs in different industries and the benefits they come up with, so don’t miss the track; there’s a lot to know!
First things first…
What is a Voice Over?
Voice over is actually a piece of a recording created by a professional voice artist to serve a purpose. You probably have heard this term generally used by RJs and DJs in radio stations, TV stations, podcasts, and businesses. Indeed, voice-over is an ideal way to share information with your audience in the best way possible. In this fast-paced world, people prefer listening rather than reading; voiceovers thus are becoming the new way of communication—no matter what industry they are being used in.
What’s the big deal about selling just by speaking this way? If you think anyone can make their own brand sound, all that you need is to recite the marketing content.
No, it is not everyone’s cup of tea; not everyone can sell this way! That’s why professional voice artists are here, to make it more compelling, promising, and real. These artists have that zeal to use their unique gifted voice talent that helps the listeners (audience to know and choose your brand).
Finding the right voice over talent means you portray your messages in a way so; it echoes within a reliable audience. Depending on the target demographic and demand, that great voice may sound like an informed professional, the person next door, or perhaps an expert in a specific matter. The magic of voice artists is timeless; you may not know their faces, but you know their voices very well!
Technology drove each and every industry to be more competitive and gain a marketing advantage over one’s competitors. Following that, content and marketing strategists have become more creative in promoting brands, businesses, and products. That’s why the stream of voice-overs is gushing rapidly on all sides. Industries are now seeking the best platforms, portals, and styles in the voice over industry. Gee, you already have one option; Image On Line!
Needless to say, voiceover is one of the most powerful tools available for promoting, advertising, and branding a product, a person, or a business. If done right, it can be the most critical factor to ensure you click with your customers in a meaningful way.
A great voice can evoke that touching nostalgia that most of the big brands spend millions endeavouring to manufacture. The best voice you’ll yoke to your business may twitch the heartstrings… Can go in the air, and who knows can secure you those all-important deals in business?
Professional voice: where it can be used?
From entertainment to electronics, businesses today are veering to the real human voice to tell their stories and sell products. There are so many different uses for professional voice overs. A good voice comes into play for radio broadcasting, podcasting, video games, online videos, jingles, and soundtracks for TV. Below are the most common domains podcast studios like Image On Line look after;
When your customers are waiting to be helped on call, the background message or music is the key that keeps them calm and happy. Welcome messages, interactive voice prompts (IVPs), on-hold messages, and even after-hour messages; podcast studios will do all, provided they have your business details. Engaging, educational & effective messages and sounds, the voiceover artists help you improve the customer’s experience throughout the caller journey.
Best voice for live answering services
If your business is just you or a bunch of few, audio production studios help you get a virtual receptionist to attend to potential customers firsthand. Live answering service means your phones will be answered quickly; isn’t it an easy and cost-effective way to ensure you never miss any business call? Before calls are transferred to you directly, a virtual receptionist with great voice talent can attend your customers over the phone.
From asking a few screening questions, setting an appointment, and briefing and preparing you for a follow-up call, this approach will amplify your business. You can use this service during working hours or mostly when you aren’t available.
Furthermore, these podcast studios offer services for brands and businesses like;
We, humans, can remember the tone, music or a jingle, while our brain has to remember a language. That’s how we can recall a song just by hearing the starting notes. Similarly, when you give a jingle to your brand, product service, or business, it can be identified instantly!
Thus jingles and sonic branding can be one of the most powerful tools in your marketing armory. Image On Line works with the world’s finest composers, musicians, and vocalists, so your brand gets recognition in a few notes.
Audio production studios like Image On Line even allow businesses and individuals to hire the Podcast studio itself. So if you wish to record on your own, the studio allows you to record high-quality audios, voice overs on—best audio production equipment like those broadcast-quality microphones.
Best of all, the option to record down a phone line or through video conference calls is also available for businesses if they wish to use it. You get an ideal well-equipped space to record voice-overs, broadcasts, and interviews with the guidance of experienced podcast audio engineers and producers. What else do you need?
Final note
Brand awareness, promotions, engagement, and reputation; just like that, there are many benefits of creating voice overs and podcasts for your business. Voiceovers fill the language and cultural voids and enhance your brand’s ability to cross local trims. With the high demand for marketing podcasts in business, voice overs can help you engage and influence your target audience in the most effective way.
Choose Image On Line: Build your own podcast; build your own brand!
